2018 Lineup of Presenters


Tuesday, July 10, 2018, 7:30 – 8:45 a.m. (Waterfront State Ballroom)

“What’s My Motivation? The Key to Finding and Keeping Quality Help”

by Paul Long 

Have you been faced with the challenge of finding and keeping quality employees? What drives individuals to stay? It’s no secret that hiring processes, company culture and leadership (or lack thereof) drives attrition rates. Businesses across the globe are actively seeking answers to questions of how to motivate the workforce and create the work environment employees desire while balancing the needs of the business. Contrary to popular belief, everyone is motivated by something. In this program, Paul Long introduces his concept of “Fundamism.” He discusses how it can help combat negativity in the workplace, improve customer experience and promote employee satisfaction. The “Fundamism” philosophy can be applied by all so that motivation is ultimately created not only from the top down, but the bottom up. As a result, this keynote is ideal for organizations looking to inspire their team while promoting individual accountability in creating workplace fulfillment.

About Paul

Paul Long has leveraged his corporate experience and ability to connect with others for the last decade to engage audiences around the globe. His shenanigans have been featured in media outlets like ESPN, the Washington Post and even the Wall Street Journal. Years ago, while working for a conservative call center in the highly conservative industry of insurance, Paul had a conversation with a manager and several other employees. "Are you always this upbeat and optimistic?" asked one of the call center employees. "Give it time," retorted the manager. "This place will get to him." From that day forth Paul decided not to allow experiences to shape others but rather motivate and engage others to create memorable experiences for themselves.


Tuesday, July 10, 2018, 8:45 – 9:15 a.m. (Waterfront State Ballroom)

“Understanding New Payments and How They Affect Your Business”

by Dan Kramer, senior vice president of government and community affairs at SHAZAM

In this session, attendees will gain an understanding of how new payments technology like Chip Cards, Tokenization, Near Field Communication and Biometrics will affect them.  In addition, Dan will cover recent data breaches and how they might affect the future of retail and what the good guys are doing to stem the flow.

About Dan

Dan directs and oversees all aspects of SHAZAM’s government relations activities at the local, state and federal levels. He oversees community affairs with government agencies, nonprofit organizations and private companies to nurture the relationships necessary for enterprise growth and success.

Dan has an extensive 24-year background in merchant portfolio management, electronic funds transfer (EFT) sales and EFT marketing. He joined SHAZAM in 1999 as a merchant product manager and became the senior vice president of merchant services in 2001. From 2001 to 2006, Dan focused his efforts on strengthening and expanding SHAZAM’s acquiring business. He transitioned to senior vice president of marketing and merchant services in 2006, and then moved to his current role of senior vice president of government and community affairs in 2016.

In 2007, Dan joined the board of directors for the Iowa Grocery Industry Association (IGIA). He has served as chairman of the IGIA, president of Prevent Child Abuse Iowa, and currently serves on the boards of Iowa and Missouri Grocers Association and the YMCA of Greater Des Moines.


Wednesday, July 11, 8 – 9:15 a.m. (Waterfront State Ballroom)

“Past the Tipping Point: How eGrocery Has Gone Mainstream”  

by Diana Sheehan, Vice President of Retail and Shopper Insights at Kantar Consulting

While Amazon may have been the catalyst, traditional grocers have taken eCommerce mainstream. At the same time, shoppers have driven retailers to embrace digital communication and personalization as they work to customize their shopping experience to focus on value and experience. Join us as Kantar Retail helps you understand:

  • The three pillars of eGrocery execution, how it has evolved in less than five years to a mainstream offer, and where it is going in 2019 and beyond.
  • The role of digital communication with shoppers and how retailers can use it to drive loyalty among shoppers through personalization.
  • The steps that retailers can take, regardless of size, to drive sales and capitalize on the eCommerce evolution.

About Diana

Diana Sheehan leads strategy and execution for our Kantar Retail iQ platform. In addition, she serves as a subject matter expert and speaker for global retail trends, with an emphasis on grocery, food service and U.S. shopper insights. Before joining Kantar Retail, Diana held several positions in account management, category management and consultative market research at ConAgra Foods, General Mills and Mintel. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. She has a comprehensive knowledge of multiple research methodologies utilized in the consumer packaged goods industry, with a focus on product development, shelf management and optimization, and consumer and shopper insights. Diana is frequently cited in the national and trade press, including the Wall Street Journal, Chicago Tribune, CNBC and Marketwatch. Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.


Wednesday, July 11, 9:30 – 10:45 a.m. (Waterfront State Ballroom)

“The Power to Stand”

by Chris Norton

Chris Norton has experienced the essence of adversity. He was knocked down. Hard. In October 2010, a debilitating spinal cord injury left him with a 3 percent chance to regain feeling below his neck. Chris' football career was over, and the injury threatened to take much more than his ability to move. It could have defined him. But Chris isn't shaped by circumstance.  Chris stood up. With his unshakeable conviction, Chris walked again, and works tirelessly every day to regain his movement.  But Chris' greatest feat of perseverance isn't the physical act of standing; it's his attitude, his determination to shape himself in the face of adversity. That strength defines him.

About Chris

Chris Norton is a former football defensive back who played Division III football for Luther College in Decorah, Iowa. On October 16, 2010, Chris was severely injured while making a tackle on a kickoff during a game against Central College, fracturing his C3-C4 vertebrae. Paralyzed below the neck, he was given only a 3% chance of ever regaining movement below the neck and told he would never walk again. Chris has defied the odds and walked across the stage of his college graduation. A video of his unbelieveable feat has gone viral being viewed over 300 million times across the world. Everyone faces change and challenges, but no one should be defined by them. Chris calls us to focus on response, instead of situation…to be defined by attitude rather than circumstance. He shares a compelling story filled with laughter, tears and life-changing moments that give audiences hope and a renewed focus. He demonstrates how attitude, effort and purpose can navigate the most severe changes and turn difficult goals into a reality. Chris calls us to recognize the great power within us all. THE POWER TO STAND.


Thank you, DOWN IN FRONT PRODUCTIONS, for the video! difpham.com




Paul Long






















Dan Kramer













Diana Sheehan

















Chris Norton