IOWA GROCERY INDUSTRY ASSOCIATION HONORS FRONT-LINE HEROES

 

IOWA GROCERY INDUSTRY ASSOCIATION HONORS FRONT-LINE HEROES

Celebrates Supermarket Employee Day – February 22, 2021

URBANDALE, IOWA – (February 17, 2021) – On February 22, Iowa Grocery Industry Association is going to join supermarkets and food manufacturers nationwide in celebrating the first-ever Supermarket Employee Day. The IGIA is joining FMI—The Food Industry Association, in proclaiming this new holiday to recognize employees at every level for the work they do feeding families and enriching lives.

With more than 1,400 individual stores that sell food and grocery items in Iowa alone, supermarkets are the backbones of our communities. Millions of supermarket employees across the nation come to work daily to keep shelves stocked and to provide communities with essential services that help them survive and thrive.

“Our grocery and supermarket members have been helping their communities to stay strong during the COVID-19 pandemic,” says IGIA President Michelle Hurd. “When COVID-19 forced people to stay at home, our members remained open. And they have continued to adapt and serve their communities every day. There is no question that supermarket employees are heroes. We are thrilled to honor and celebrate them!”

Despite supply chain disruptions and workforce reductions, supermarket employees have demonstrated tremendous efforts to keep communities going. Supermarket employees have personified compassion and courage when communities have needed encouragement the most.

“Supermarket employees have earned our gratitude and respect, which is why we've joined in efforts creating a holiday to celebrate them,” adds Hurd, echoing FMI CEO Leslie G. Sarasin. “The fact is they always have been frontline heroes during periods of crisis. In the face of natural disasters like the derecho or global pandemics, these brave and dedicated individuals keep communities strong and moving forward.”

“On behalf of grocers throughout the state, we invite all everyone to stop by their local grocery store on February 22 to congratulate and thank our local supermarket heroes,” Hurd says. “Better yet, you can also honor your favorite supermarket heroes in your social media and use the hashtags, #SupermarketEmployeeDay and #SupermarketHeroes.”

Link: Supermarket Employee Day Resources