IGIA Gears up for 2021 Leadership Institute


IGIA Gears up for 2021 Leadership Institute

An exclusive group of industry leaders of all ages is about to embark upon an incredible journey to improve their leadership abilities during the 2021 IGIA Leadership Institute.

Beginning in September, this year’s leadership class will examine what it means to be a leader today, learn how to effectively manage multiple generations in the workforce, use the media to promote their brands and build credibility, improve their public speaking, and much more.

The 2021 IGIA Leadership Institute is designed to help develop current and future industry leaders by providing the education and training essentials participants will need to lead our industry in the future. By keeping the class size small, graduates are sure to receive the intensive, one-on-one interaction with presenters that will help them gain and retain an entirely new skillset.

Sponsored by SHAZAM, this year’s Leadership Institute consists of four one-day sessions delivering an outstanding lineup of topics and presenters.


Additional Information

Sessions run 8:30 a.m. – 3:30 p.m. at a location that will be announced soon. The cost is $399/person (includes snacks, beverages and boxed lunches). Applications for the program are due Monday, Sept. 6, 2021. (Space is limited to 24 participants.) Contact the IGIA office for more information, 800.383.3663.

Session 1: Thursday, September 22, 2021

8:30 – 8:45 a.m. Welcome/Introductions
8:45 – 9:15 a.m. Dan Kramer, SHAZAM Network (IGIA Leadership Institute Sponsor)
9:15 – 10:15 a.m. Stories, Wisdom and Parkinson’s…Lessons on Leadership by Troy Cook

Successful leaders don’t accomplish goals and implement effective strategies by accident. They follow a specific plan. But what happens when your plan is hit with extreme adversity and challenge? Troy has explored this topic with individuals and organizations around the country. Their stories became a source of inspiration as he faced an extreme challenge in his own life. Diagnosed with Young Onset Parkinson’s Disease at the age of 48, Troy has drawn strength from his interviews with other leaders. Troy’s presentation will inspire and assist you in overcoming any obstacles in your path.

10:15 a.m. – 10:30 p.m. Break
10:30 a.m. – 12:30 p.m. Leading Forward by Celina Peerman

Today’s organizations must respond to dramatic shifting forces and clear a path forward that serves all constituencies. This session will focus on key competencies that leaders need to shape and lead for results. Discussion and activities will cover the leader’s influence and the critical need to problem-solve and innovate in complex changing environments as well as identifying strategic perspectives critical for performance and strengthening relationships.

12:30 – 1 p.m. Lunch Break (Boxed lunches provided)
1 – 3:30 p.m. Building Stronger Teams with Emotional Intelligence by Celina Peerman

Emotional Intelligence (EQ) is one of the most significant professional development topics in organizations today. The tide of constant change means increased attention must be given to continuous learning designed to build strong teams and improve professional interactions with team members and customers. During this session, participants will practice specific skills to adapt quickly to changing situations, choose the best response in demanding situations and communicate critical information through teams.

Session 2: Wednesday, October 6, 2021

Legislative Landscape

8:30 – 8:45 a.m. Welcome
8:45 – 9:15 a.m. Networking Activity
9:15 – 9:45 a.m. IGIA Overview (Highlighting Government Relations and Member Benefits) by Michelle Hurd, IGIA President
9:45 – 10 a.m. Break
10 – 11:30 a.m. Government Relations Industry Panel (Includes Q&A Session)
11:30 a.m. – 12 p.m. Lunch (Boxed lunches provided)
12 – 12: 15 p.m. Travel to Capitol
12:15 – 1:30 p.m. Capitol Tour
1:30 – 3 p.m. Legislative Leader Meetings
3 p.m. Depart from Capitol

Session 3: Thursday, November 4, 2021

8:30 – 9 a.m. Welcome/Leadership and Networking Activity
9 a.m. – 12 p.m. Media Training for Leaders, Part I by Patrick Dix

How’s your relationship with your local media? How do you pitch a good story? How do you tell your story once a reporter shows up? Patrick will give you simple tips on public speaking and storytelling that will allow you to say “yes” to any interview.

12 – 12:30 p.m. Lunch Break (Boxed lunches provided)
12:30 – 3:30 p.m. Media Training for Leaders, Part II by Patrick Dix

After lunch, Patrick will show you what makes a truly great social media post and what causes a post to go viral.  You will learn what channels you need to be on, how reporters use social every day and the opportunities this presents for your organization. You also will have the chance to use the tools you’ve gained to bring your organization through a critical media incident to a positive conclusion.

Session 4: Wednesday, November 17, 2021

8:30 – 8:35 a.m. Welcome
8:35 – 11:35 a.m. Leadership Wrap-up: Emerge Purpose by Jennifer Webster and Jennifer Browne of OneBody3
11:35 a.m. – 12 p.m. Leadership and Networking Activity
12 – 12:30 p.m. Lunch (Boxed lunches provided)
12:30 – 1 p.m. Travel to Iowa Food Bank
1 – 3 p.m. Afternoon Session—IGIA Leadership and Community Service Project
3 p.m. Depart from Iowa Food Bank

Leveraging human potential through purpose. Individuals will have the opportunity to take what they have discovered about themselves, their values, mindsets and behaviors, and transfer them to intentional and purposeful action. The program will lead to an understanding of a person’s purpose and how to take this knowledge into the workplace.


IGIA Leadership Institute Iowa Grocery Industry Association leadership