Audrey Comer Joins Iowa Grocery Industry Association as New Membership and Marketing Coordinator

 

Audrey Comer Joins Iowa Grocery Industry Association as New Membership and Marketing Coordinator

Iowa Grocery Industry Association welcomes new membership and marketing coordinator, Audrey Comer. Comer started to work Monday, Jan. 6. While that was her first day as a full-time employee, she had worked at the Association previously as a marketing and public relations intern during the summer and fall 2019.

A recent graduate of Iowa State University, Comer has a degree in advertising and will assist with the development and execution of membership recruitment and retention efforts at the Association. An important part of her role will be to oversee the Association’s database, ensuring accurate data, preparing insightful reports and serving as the point of contact for any third-party providers. Her work will include developing and executing membership marketing plans and assessing areas for potential growth. This position also will assist with member communication and advocacy efforts as well as explore opportunities to expand member benefits and services. 

In addition to a major in advertising, Comer completed minors in data science and political science. During her course of study at Iowa State, she gained experience with programming and machine learning, as well as campaign planning and technological innovation as it relates to advertising. She was able to apply these skills to multiple real-world advertising campaigns that she completed as part of her classwork within the Greenlee School of Journalism and Mass Communications.

Comer is no stranger to the grocery industry. Her work this past summer at the IGIA included organizing IGIA’s photo archives and producing a historical video to celebrate the Association’s 120th Anniversary, helping to organize the convention silent auction, and taking a leadership role in creating a return-on-investment piece designed to recruit new members.

Comer interned for Hy-Vee in 2018, traveling to five states and 52 different Hy-Vee stores to perform equipment audits.

She also worked part time for Hy-Vee in Ames while attending ISU as well as worked at the Indianola Hy-Vee store throughout high school. Comer says that as a customer service clerk and checker for Hy-Vee, she was “always eager to be helpful while juggling the multitasking that comes at a busy customer service desk.” 

Having grown up in Indianola, Comer graduated from Indianola High School in May 2016 and currently resides there with her family. Her father, Paul Comer, works for IGIA member Crossmark Sales and Marketing in Des Moines as a director of sales development and led the Grocery Manufacturers Association in Iowa for many years.

When she’s not working, Comer enjoys journaling, photography and learning about the many things that fascinate her “from geography to politics to art,” she says. 

“We are excited to have Audrey with us as a full-time employee and look forward to putting her skills to work in building our membership efforts at the Association,” says IGIA President Michelle Hurd. “We greatly appreciated Audrey’s efforts and enthusiasm as an intern, and I’m confident she will continue to be a valued asset to the Association in the future.”

“I’m incredibly excited to be full time with IGIA,” says Comer. “The opportunity to be in a new position that so perfectly brings together my interests, experience and skills in advertising, data science, and political science—not to mention the grocery industry as a whole—is like a recent grad’s dream. I can’t wait to learn and grow in this association and to work with our great staff and members to keep delivering for Iowa’s grocery industry.” 

IGIA