VIDEO TOUR: DeCicco & Sons in Somers, N.Y.

 

VIDEO TOUR: DeCicco & Sons in Somers, N.Y.

By Kat Martin


Photo: L-R: Joe DeCicco Sr., senior vice chairman; John DeCicco Sr., senior chairman; Joe DeCicco Jr., chief purchasing officer

When DeCicco & Sons’ newest store opened in Somers, N.Y., in May of this year, it was met with great excitement. As with many of the company’s locations, the townspeople were clamoring for a local grocery store, and the DeCicco name has become well known as a byword for quality.

“What we offer is very specific,” says Joe DeCicco Jr., chief purchasing officer. “We’re not going to be the cheapest on X, Y and Z. We’re 100 percent quality-focused. All of our meat, whether it’s important to you or not, is all natural and antibiotic- and hormone-free. Our produce will last seven days in your fridge, and it’s first picked and super-fresh. This is what we’re offering, and a lot of people appreciate it and understand the difference. They see it, they feel it, and they taste it.”

While seven of the eight stores are in New York’s Westchester County (the eighth is just on the other side of the county line), each is tailored to fit its unique community, and the Somers store is no exception. “We try to follow the architectural style of every community that we go to as best we can to fit in with the rest of the community,” says John DeCicco Jr., CEO/CFO of the stores.

 

ELEPHANTS EVERYWHERE

Somers is also the hometown of Hachaliah Bailey, who purchased the first elephant brought into the United States. Bailey started charging people to view the animal, which led him to create the Bailey Circus that later merged with P.T. Barnum’s traveling show to become the Barnum & Bailey Circus.

The elephant is a big symbol in the town — the town hall is in what was formerly known as the Elephant Hotel, and has a statue of Bailey’s elephant, known as Old Bet, in front. 

The DeCiccos’ store prominently features a mural of the elephant on a wall in the produce department. Additionally, the beer taps in the upstairs bar are housed in a metal casing shaped like an elephant.

In terms of the store’s design, the family was looking to create a backwoods motif, with a lot of wood and metal elements, along with playing homage to Somers’ role in the rise of the American circus. “We tried to take those first industrial-type buildings, combined with the wilderness-lodge type of feel, and this is what we ended up with,” John Jr. adds. 

Much of the store’s design was also influenced by …

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Source: https://progressivegrocer.com