NFL MVP Patrick Mahomes signs deal with Hy-Vee


NFL MVP Patrick Mahomes signs deal with Hy-Vee

Hy-Vee has an exclusive, three-year agreement with Kansas City Chiefs quarterback Patrick Mahomes, who helped lead the Chiefs to the AFC Championship game in January 2019. Mahomes is the first Chiefs player to be named the NFL’s MVP and was named to the 2019 Pro Bowl. [hyv]

Hy-Vee’s partnership with Mahomes will include television commercials, social media collaboration, appearances, apparel and exclusive product launches at Hy-Vee grocery stores throughout the Midwest.

“Patrick Mahomes is a true MVP in the way he conducts himself both on and off the field,” said Randy Edeker, Hy-Vee’s chairman, chief executive officer and president. “He is motivating and hard-working, making him a positive role model for both our customers and football fans, alike. We believe this partnership will bring more attention to his outstanding achievements and inspire younger generations to follow the example he has set for others.”

“Hy-Vee has been a tremendous partner and supporter of the Kansas City Chiefs since 2009, and I look forward to working more closely with them on a personal level to bring even more awareness to Hy-Vee’s strong brand,” said Mahomes.

To kick off the partnership, Mahomes was the headline speaker at Hy-Vee’s recent Exercising Your Character event at Hy-Vee Hall in Des Moines, IA. Exercising Your Character is an annual event for more than 10,000 fourth- and fifth-graders in Iowa that focuses on character building, physical activity and leading a healthy lifestyle.