Hy-Vee, Inc. Canned Tuna Ranked in Top Five by Greenpeace USA

 

Hy-Vee, Inc. Canned Tuna Ranked in Top Five by Greenpeace USA

WEST DES MOINES, Iowa (April 28, 2017) — Hy-Vee, Inc. private label canned tuna recently ranked fifth in Greenpeace USA’s 2017 Tuna Shopping Guide, which evaluated 20 well-known brands of canned tuna throughout the United States. In the guide released April 18, Greenpeace scored brands based on how sustainable, ethical and fair the tuna products are for the world’s oceans. Factors include traceability of product, fishing methods used, product labeling and consumer education, and promoting industry change.

Hy-Vee Select Responsible Choice skipjack and albacore tuna are recognized as ocean-safe products because of their pole-and-line or pole-and-troll fishing methods, which are highly selective and have minimal impact on other species. Greenpeace also noted Hy-Vee’s progress in its Seafood Procurement Policy and recently released Shelf-Stable Tuna Policy. Greenpeace applauded Hy-Vee’s efforts in providing information on the company’s website and Seafoodies blog, informing customers about seafood sustainability.

The Greenpeace report states: “Ocean lovers rejoice: this retailer is serious about sustainable seafood. It even has a blog featuring seafood sustainability. Hy-Vee will likely move into the green category as it implements its sustainable tuna commitments and addresses key social responsibility issues that protect worker’s rights. Based on its leadership thus far, expect big changes ahead.”

“Hy-Vee is dedicated to delivering a high-quality and responsibly sourced seafood selection to our customers. To accomplish this, our company continues to expand its role in keeping our oceans healthy,” said Brett Bremser, Hy-Vee’s executive vice president of perishables. “We appreciate the recognition from Greenpeace and will continue to improve and expand our responsible seafood efforts.”

Hy-Vee’s Seafood Procurement Policy includes the Responsible Choice labeling initiative, which informs customers about the company’s efforts to provide seafood from environmentally responsible sources. Hy-Vee expanded the policy in January, stating that it is committed to sourcing shelf-stable tuna from fisheries that are (in order of preference): 1) certified by the Marine Stewardship Council with supply chain traceability (Chain of Custody); and/or 2) Green or Yellow rated by the Monterey Bay Aquarium’s Seafood Watch program; and/or engaged in fishery improvement projects making measurable and time-bound progress.

“It’s fantastic to see Hy-Vee maintain its top five ranking on the Tuna Shopping Guide,” said Kathleen Mullen-Ley, project director at FishWise, a nonprofit sustainable seafood consultancy partnered with Hy-Vee. “Greenpeace’s endorsement reinforces the vision for environmentally and socially responsible tuna set out in Hy-Vee’s Seafood Procurement Policy.”

Source: Press Release | Hy-Vee Inc.