ORLANDO, Fla.– Jon Wendel, former IGIA board chairman and senior vice president of marketing for Hy-Vee, received Supermarket News’ Fifth Annual Marketer of the Year Award January 24 during the Friends of the Industry Dinner at the Food Marketing Institute’s Midwinter Executive Conference.
In presenting the award, Supermarket News Publisher Jerry Rymont cited Wendel’s achievements in spearheading a price promotion campaign that helped boost Hy-Vee’s performance, in addition to his efforts in Web-based marketing and supplier relationships.
In accepting the award, Wendel saluted Hy-Vee colleagues and thanked suppliers for their role in boosting the company’s performance.
A full story profiling Wendel and his accomplishments leading up to this award can be found on Supermarket News’ Web site.