IGIA Leadership Institute 2018

An exclusive group of leaders of all ages is about to embark upon an incredible journey to improve their leadership abilities during the 2018 IGIA Leadership Institute.

Beginning in January, this year’s leadership class will examine what it means to be a leader today, learn how to effectively manage multiple generations in the workforce, use the media to promote their brands and build credibility, improve their public speaking and much more.

The 2018 IGIA Leadership Institute is designed to help develop current and future industry leaders by providing the education and training essentials participants will need to lead our industry in the future. By keeping the class size small, graduates are sure to receive the intensive, one-on-one interaction with presenters that will help them gain and retain an entire new skillset.

Sponsored by SHAZAM, this year’s Leadership Institute consists of four one-day sessions delivering an outstanding lineup of topics and presenters.


Session 1: Thursday, Jan. 25, 2018

  • 8 – 8:15 a.m. | Welcome/Introductions
  • 8:15 – 8:45 a.m. | Leadership and Networking Activity
  • 8:45 – 9:45 a.m. | How Do You Want to be Remembered? by Kent Stock

People who witnessed this true story still can’t believe what happened.  It was so inspiring that Hollywood came calling and retold the story of a small school’s baseball team in the motion picture, “The Final Season.”

  • 9:45 – 10 a.m. | Break
  • 10 a.m. – 12 p.m. | Leadership Best Practices by Celina Peerman

The leadership journey is not an easy one and yet is a great opportunity to push ourselves to the next level. This session will explore leadership today, the skills needed to lead dynamic organizations into the future and the best practices for success.

  • 12 – 12:30 p.m. | Lunch Break (Boxed lunches provided)
  • 12:30 – 3 p.m. | Managing Multiple Generations by Celina Peerman

This session will focus on best practices for employers, particularly supervisors, trying to lead and manage today’s multi-generational workforce.

Session 2: Thursday, Feb. 22, 2018

  • 8 – 8:30 a.m. | Welcome | Leadership and Networking Activity
  • 8:30 – 11:30 a.m. | Media Training for Leaders by Patrick Dix

You’ve just had a critical incident at your business. Reporters are waiting outside with cameras. The story has already gone viral on social media. Are you ready to respond?

  • 11:30 a.m. – 12 p.m. | Lunch Break (Boxed lunches provided)
  • 12 – 3 p.m. | Staying Positive in a Negative World by Michele Matt

It is believed that your ATTITUDE, not your APTITUDE, determines your ALTITUDE in life. By participating in this program, you will discover how influential your attitude is to your happiness, success and the results you get on the job, in your career and with other people at work and at home.

Session 3: Thursday, March 22, 2018

Location: IMTA’s Conference Center, 717 East Court Ave, Des Moines

  • 8 – 8:15 a.m. | Welcome/Session Overview
  • 8:15 – 9:15 a.m. | IGIA Legislative Process and Government Relations 101
  • 9:15 – 9:30 a.m. | Break
  • 9:30 – 11 a.m. | Government Relations Industry Panel (includes Q&A Session)
  • 11 – 11:45 a.m. | Lunch (Boxed lunches provided) – Legislative Speaker TBA
  • 11:45 a.m. – 12 p.m. | Travel to Capitol
  • 12 – 1:15 p.m. | Capitol Tour
  • 1:30 – 2:30 p.m. | Legislative Leader Visits
  • 2:30 p.m. | Depart from Capitol

Session 4: Thursday, April 26, 2018

  • 8 – 8:30 a.m. | Welcome | Leadership and Networking Activity
  • 8:30 – 11:30 a.m. | The Relationship Era by Bill Withers

The Relationship Era is a time in our history where technology solutions and outsourcing run rampant and the mantra is “web and mobile FIRST!” Yet many of the four-star and five-star service organizations are realizing the value in hiring and training for stronger interpersonal traits, especially where co-workers are customer-facing. As you’ll hear from Dr. Withers, there has never been a time in recent history when quality customer service and effective stakeholder relations are at more of a premium, especially when technology is driving such significant change. Dr. Withers shares what he has learned from his own work and research with many four- and five-star service providers, both regionally and nationally.

  • 11:30 a.m. – 12 p.m. | Lunch Break (Boxed lunches provided)
  • 12 – 12:30 p.m. | Travel to project site
  • 12:30 – 2:30 p.m. | IGIA leadership and community service project (departing project site at 2:30 p.m.)

Apply to attend!

About Our Speakers

About Kent Stock
Kent Stock is a teacher, coach, middle school principal, banker, author and powerful speaker. Stock is also the man who coached the Norway baseball team during their now famous final season. As depicted in the 2007 film, The Final Season, the nationally recognized Norway baseball team came together under then first-year head baseball coach Stock to defy the odds and win Norway's 20th state title in what would become the team's final season before merging with a bigger, neighboring school district.

About Dr. Celina Peerman
Dr. Celina Peerman serves as an organizational behavior specialist with more than 22 years of experience from frontline to senior-level positions, in a wide range of industries and organizations, including higher education. She is passionate about engaging our human resources in new ways to achieve better organizational results. Celina has led successful workshops and designed training for a variety of professions. Her experience includes senior leadership roles in human resource, organizational development and operations positions in both profit and non-profit organizations where she was accountable for quality service, effective processes, diverse staff and achieving results.

About Patrick Dix
Patrick Dix is SHAZAM’s vice president of public relations where he manages the SHAZAM Network’s public relations efforts and serves as the main company spokesman. Patrick uses his expertise to lead all social media channels, write articles for trade associations, create press releases for the Network and provide media training to financial institutions. Patrick joined the SHAZAM Network in 2015, bringing with him 20 years of public relations and writing experience.  Prior to joining SHAZAM, Patrick had a 25-year career as a broadcast journalist. For the last 16 years, Patrick served as the senior news anchor on the No. 1 rated network morning newscast in Des Moines, Iowa.

About Michele Matt
Since 1984, Michele Matt has inspired the attitudes and actions of thousands of people around the world through customized learning experiences, dynamic keynote presentations, strategic business planning and organizational development. As a dynamic and highly effective communicator, Matt has an unique ability to challenge the minds and touch the hearts of people at any level within a company, from the board of directors to the frontline team members. Since starting Inspiring Solutions in 1991 in Des Moines, she’s had the privilege of working in a wide variety of industries, designing and facilitating strategic planning, leadership development, customer service initiatives and team building.

About Bill Withers

Dr. Bill Withers has more than two decades of management and leadership experience in both business and education, and he is a two-time presenter at the International Conference on Business in Honolulu, which is where he fell in love with his “Aloha shirts!” Bill has both studied and served organizations such as Proctor & Gamble, Ritz-Carlton, Disney, Four Seasons, Starbucks and Southwest Airlines.  Closer to home at Wartburg College, Dr. Withers has won both teacher and advisor of the year awards, and he's contributed to three books in the areas of leadership and customer service. He continues to serve organizations of all sizes in the areas of public relations, quality customer service, organizational change and leadership development. The ITA Group, a national event-management company, also recently named Bill one of their top speaker recommendations for 2017.