IGIA Leadership Institute 2019

An exclusive group of leaders of all ages is about to embark upon an incredible journey to improve their leadership abilities during the 2019 IGIA Leadership Institute.

Beginning in January, this year’s leadership class will examine what it means to be a leader today, learn how to effectively manage multiple generations in the workforce, use the media to promote their brands and build credibility, improve their public speaking and much more.

The 2019 IGIA Leadership Institute is designed to help develop current and future industry leaders by providing the education and training essentials participants will need to lead our industry in the future. By keeping the class size small, graduates are sure to receive the intensive, one-on-one interaction with presenters that will help them gain and retain an entire new skillset.

Sponsored by SHAZAM, this year’s Leadership Institute consists of four one-day sessions delivering an outstanding lineup of topics and presenters.


Session 1: Thursday, Jan. 31, 2019- Rescheduled to May 30, 2019

  • 8:30 – 8:45 a.m.               Welcome/Introductions
  • 8:45 – 9:15 a.m.               Dan Kramer, SHAZAM Network (IGIA Leadership Institute Sponsor)
  • 9:15 – 10:15 a.m.            Stories, Wisdom and Parkinson’s…Lessons on Leadership by Troy Cook

Successful leaders don’t accomplish goals and implement effective strategies by accident. They follow a specific plan. But what happens when your plan is hit with extreme adversity and challenge? Troy has explored this topic with individuals and organizations around the country. Their stories became a source of inspiration as he faced an extreme challenge in his own life. Diagnosed with Young Onset Parkinson’s Disease at the age of 48, Troy has drawn strength from his interviews with other leaders. Troy’s presentation will inspire and assist  you in overcoming any obstacles in your path.

  • 10:15 – 10:30 a.m.           Break
  • 10:30 a.m. – 12:30 p.m.  Leading Forward by Celina Peerman

Today’s organizations must respond to dramatic shifting forces and clear a path forward that serves all constituencies.  This session will focus on key competencies that leaders need to shape and lead for results.  Discussion and activities will cover the leader’s influence and the critical need to problem-solve and innovate in complex changing environments as well as identifying strategic perspectives critical for performance and strengthening relationships.

  • 12:30 – 1 p.m. | Lunch Break (Boxed lunches provided)
  • 1 – 3:30 p.m. | Building Stronger Motivated Teams with Emotional Intelligence by Celina Peerman

Emotional Intelligence (EQ) is one of the most significant professional development topics in organizations today. The tide of constant change means increased attention must be given to continuous learning designed to build strong teams and improve professional interactions with team members and customers. During this session, participants will practice specific skills to adapt quickly to changing situations, choose the best response in demanding situations and communicate critical information through teams.

Session 2: Thursday, Feb. 21, 2019

  • 8:30 – 9 a.m. | Welcome/Leadership and Networking Activity
  • 9 a.m. – 12 p.m. | Media Training for Leaders, Part I by Patrick Dix

How’s your relationship with your local media? How do you pitch a good story? How do you tell your story once a reporter shows up? Patrick will give you simple tips on public speaking and storytelling that will allow you to say “yes” to any interview.

  • 12 – 12:30 p.m. | Lunch Break (Boxed lunches provided)
  • 12:30 – 3:30 p.m. | Media Training for Leaders, Part II by Patrick Dix

After lunch, Patrick will show you what makes a truly great social media post and what causes a post to go viral.  You will learn what channels you need to be on, how reporters use social every day and the opportunities this presents for your organization. You also will have the chance to use the tools you’ve gained to bring your organization through a critical  media incident to a positive conclusion.

Session 3: Thursday, March 21, 2019

Location: IMTA’s Conference Center, 717 East Court Ave, Des Moines

  • 8:30 – 8:45 a.m. | Welcome
  • 8:45 – 9:15 a.m. | Legislative Speaker (TBA)
  • 9:15 – 9:45 a.m. | IGIA Overview (Highlighting Government Relations and Member Benefits) by Michelle Hurd, IGIA President
  • 9:45 – 10 a.m. | Break
  • 10 – 11:30 a.m. | Government Relations Industry Panel (Includes Q&A Session
  • 11:30 a.m. – 12 p.m. | Lunch (Boxed lunches provided)
  • 12 – 12: 15 p.m. | Travel to Capitol
  • 12:15 – 1:30 p.m. | Capitol Tour
  • 1:30 – 3 p.m. | Legislative Leader Meetings
  • 3 p.m. | Depart from Capitol

Session 4: Thursday, April 25, 2019

  • 8:30 – 9 a.m. | Welcome | Leadership and Networking Activity
  • 9 – 12 p.m. | The Relationship Era by Bill Withers

The Relationship Era is a time in our history where technology solutions and outsourcing run rampant and the mantra is “web and mobile FIRST!” Yet many of the four-star and five-star service organizations are realizing the value in hiring and training for stronger interpersonal traits, especially where co-workers are customer-facing. As you’ll hear from Dr. Withers, there has never been a time in recent history when quality customer service and effective stakeholder relations are at more of a premium, especially when technology is driving such significant change. Dr. Withers shares what he has learned from his own work and research with many four- and five-star service providers, both regionally and nationally.

  • 12 – 12:30 p.m | Lunch Break (Boxed lunches provided)
  • 12:30 – 1 p.m. Travel to project site
  • 1 – 3 p.m. | IGIA leadership and community service project (departing project site at 3 p.m.)

Apply to attend!

About Our Speakers

About Troy Cook
Troy Cook’s public-speaking journey has always been about helping audiences understand how to define success and fulfillment on their own terms. He explores the core principles that allow individual, corporate or organizational success each time he presents. His expertise is acquired through years of personal experience and sharing stories with others who have reached personal satisfaction. These principles include hitting control, alt and delete to redefine societal defaults for success; establishing and measuring goals and priorities with specific strategies; and overcoming adversity with clearly defined, specific processes.

About Dr. Celina Peerman
Dr. Celina Peerman serves as an organizational behavior specialist with more than 22 years of experience from frontline to senior-level positions, in a wide range of industries and organizations, including higher education. She is passionate about engaging our human resources in new ways to achieve better organizational results. Celina has led successful workshops and designed training for a variety of professions. Her experience includes senior leadership roles in human resource, organizational development and operations positions in both profit and non-profit organizations where she was accountable for quality service, effective processes, diverse staff and achieving results.

About Patrick Dix
Patrick Dix is SHAZAM’s vice president of public relations where he manages the SHAZAM Network’s public relations efforts and serves as the main company spokesman. Patrick uses his expertise to lead all social media channels, write articles for trade associations, create press releases for the Network and provide media training to financial institutions. Patrick joined the SHAZAM Network in 2015, bringing with him 20 years of public relations and writing experience.  Prior to joining SHAZAM, Patrick had a 25-year career as a broadcast journalist. For the last 16 years, Patrick served as the senior news anchor on the No. 1 rated network morning newscast in Des Moines, Iowa.

About Bill Withers

Dr. Bill Withers has more than two decades of management and leadership experience in both business and education, and he is a two-time presenter at the International Conference on Business in Honolulu, which is where he fell in love with his “Aloha shirts!” Bill has both studied and served organizations such as Proctor & Gamble, Ritz-Carlton, Disney, Four Seasons, Starbucks and Southwest Airlines.  Closer to home at Wartburg College, Dr. Withers has won both teacher and advisor of the year awards, and he's contributed to three books in the areas of leadership and customer service. He continues to serve organizations of all sizes in the areas of public relations, quality customer service, organizational change and leadership development. The ITA Group, a national event-management company, named Bill one of their top speaker recommendations.